How we work
Scope first, pilot second, retainer maybe never
Most agency relationships go wrong in the first two weeks, before anything is produced, because nobody wrote down what "success" meant. So that is where we spend the effort.
Written scope, fixed price
Before anything is produced we agree in writing what is being delivered, by when, and for how much. If we think the budget cannot buy the outcome you are describing, we say so at this stage rather than after the invoice.
A small paid pilot first
New engagements start with a limited batch rather than a twelve-month retainer. It costs you less to find out we are a bad fit, and it costs us less to find out too.
Deliver on the agreed cadence
Work ships on the schedule set at scoping. Anything outside the written scope is quoted separately before it starts — no silent scope creep, no surprise line items.
Read the numbers honestly
Reporting covers the metrics agreed at scoping, including the ones that went the wrong way. Where a campaign underperformed we say what we think caused it, even when the answer is that our creative missed.
Questions worth asking us early
These come up on most first calls, so here they are up front.
Can you guarantee a certain number of views?
No, and be careful with anyone who says yes. Platform distribution is not something an agency controls. What we can commit to is the work itself: the number of concepts, the shoot days, the edit rounds, the reporting cadence — all written into scope.
Who owns the footage and the accounts?
You do. Raw footage, final cuts, and ad account access are yours throughout and remain yours if we stop working together. Handover documentation is part of the engagement, not an upsell at the exit.
What does a pilot actually cost?
It depends on scope, and we quote it before you commit to anything. What we will not do is publish a "packages from $X" table — those numbers are set to win the click and renegotiated the moment the brief lands.
What happens when a campaign underperforms?
You get told, in the reporting, with what we think caused it — including when the cause was our creative. Then we agree whether to adjust or stop. We do not quietly swap the metric being reported to one that looks better.